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It was mandatory literature for a course i had during my eba masters and i must tell that mr. Contemporary strategy analysis blackwell publishing. Focuses on wellknown companies from north america, europe and asia. Speciallywritten cases illuminate key concepts and techniques in strategic management. Contemporary strategy analysis, 10th edition wiley. It is suitable for both mba and advanced undergraduate students. Focusing on strategic analysis, value creation, and implementation, this book provides a rigorous grounding in essential principles while offering uptodate perspectives based on practices used at.
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